Sales Up for Books.
OCTOBER 15, 2012 Trade sales for the first six months of 2012 rose 13.1 percent, to $2.33 billion. This is according to figures released this morning by the Association of American Publishers as part of its StatShot program. Total industry sales increasing this year by 4.4 percent in the period, to $5.79 billion. The figures come from data from 1,186 companies.
Within trade, which the AAP classifies as including adult, children’s, religion and university press, the children’s/young adult segment had the strongest gain with 40.7 percent boosted by strong sales of the Hunger Games trilogy. Adult fiction and nonfiction rose 8.3 percent, with the Fifty Shades series leading the way. The religion category is down 9.2 percent, while university press rose 5.5 percent.
By format, adult e-book sales jumped 34.4 percent, to $621.3 million at companies that report to AAP, moving e-books ahead of hardcover as the second largest adult format. Hardcovers were up 2.1% in the first six months, to $556.2 million. Trade paperback remain the largest segment as sales rose 5.2 percent, to $720.8 million. The size of the mass market paperback business continues to shrink, however, with sales off 20.3 percent, to $198.9 million.
In the children’s segment, hardcover leads the way among print formats with sales increasing 37.1% followed by paperback and board books with gains of 12.9 percent and 12.7 percent, respectively in the period. Sales of e-books jumped 251 percent, to $146.4 million, a figure that trails hardcover (sales of $387.4 million) and paperback ($266.4 million).
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