Traditional Publishing (or Making More Profit)

Traditional publishing vs self publishing, and the opportunity to keep more profit per book.

Making more profit … Seizing the self-publishing the opportunity … Controlling the book’s revenue … Opening the door to success! Are you choosing between traditional publishing and self publishing? More authors are turning their backs on traditional publishing and turning to self-publishing because they can make more profit. Writers love to write, and if you are like most authors, you want rewards and recognition for your talent, and to make a name for yourself. Publishing your own work is a choice that is lucrative for many authors, novelists, photographers, and artists.

Traditional Publishing expect Authors to Marketing their Book too

If a publisher chooses to publish your book, they pick up all publishing costs. However, while they market your book, there is a limit to their budget. This is one of the pitfalls of traditional publishing. They expect the author to market the book too. That costs money for advertising, social media, a website, and more. Where’s the money for authors? In return, traditional publishing pays only a royalty.

Why not front the cost yourself, keep all the profit, and control your revenue?

If your concern is cost, get a book printing quote and / or a book design quote. Check out Indiegogo and Kickstarter for crowdsourcing. Star Print Brokers works with some authors who are quite successful with crowdfunding. Check out our crowdfunding page to see success stories. Both crowdfunding platforms are good sources according to their authors. The two platforms are different from each other, so evaluate them yourself!

Who is the Publisher of Your Self-published Book?

• If a publisher provides your title’s ISBN, they are the publisher.
• Self-publishers must buy their own ISBN from ISBN.org, or buy from an authorized agent. Note: Star Print Brokers is an agent and we can sell a single ISBN and barcode.
• If you are going to self-publish an ebook, or publish more titles, it is best to buy a pack of ten ISBNs directly from ISBN.org.

Quality Issues with On-Demand Self-Publishing. What you need to know about Toner on Paper versus Ink on Paper

The quality of traditional publishing and self-publishing can vary greatly. A traditional publisher may use POD output on the cheap, or print your title on press. There is a wide array of self-publishing options. Often authors write a novel and want only 10 or 20 copies of their book. Books like this are not printing on press. They are print on-demand books.

POD books are typically output from a digital device. It is something like a desktop printer. They use toner on 60 or 70 pound bond paper, versus press ink printing on better quality stock. Star Print Brokers almost always prints books on press. If we don’t print on press, it is discussed in advance. If you examine a POD book, most often it is output as toner on paper. Rub a moist finger across the page and watch is smear. Not acceptable.

More issues to be aware of …

There are so many issues with POD hardcover books. The especially relevant example is photography books, which use heavy coverage. If toner doesn’t smear, maybe there is a varnish covering. For just a few books, it’s an extra cost. Worst of all, expect banding across heavy coverage toner images. Also, the bindings are notoriously bad unless binding is done by a professional bindery. Consequently, that is costly. If the book isn’t bound professionally, pages are likely to fall out.

The endpapers are only the width of a single page, not twice the width as they should be in press quality books.

Leaving traditional publishing means that authors have the opportunity to self-publish and print high-quality books. That is, if they use Star Print Brokers. Most of all, you will like that we keep costs down, and as a result, you keep more profit per book.

Take a closer look self-publishing rather than traditional publishing. Here is our recipe for successful, profitable self-publishing:

• Print your book with Star Print Brokers, to assure high-quality books print on press at a reasonable cost. Most importantly, we stand behind the books we print.
• If you need a designer, we offer options for all budgets.
• Check out crowdfunding.
• Sell your book on Amazon, and drive traffic to your book they way a smaller website cannot.
• Market your book yourself, as you will have to anyway if you work with a traditional publisher.

In conclusion, leaving traditional publishing to self-publish with Star Print Brokers, seems like a good plan to most authors. Many of our clients return for multiple print-runs of their books, and recommend us to friends and associates. Clients return who print multiple titles too.

Join the crowd heading away from traditional publishing and on to Star Print Brokers! Call (844) 603-1777 toll-free, or (425) 603-1777 in the Seattle area. Maybe you can request a quote!

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